12/12/2023
December 12, 2023
Black Friday: More Than Just Deals. This article delves into the essence of Black Friday, analyzing the reality behind promotions and advising e-retailers on effective strategies. It explores the event's history, marketing impact, and actual consumer savings, highlighting the importance of authenticity in offers and the use of analytics for targeted campaigns.
Black Friday has become an unmissable event for consumers and merchants around the world. But behind the excitement of good deals are there really exceptional promotions? This article demystifies the concept of Black Friday and explores the reality of the offers offered, while giving advice to e-retailers to optimize their advertising strategies during this event.
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Black Friday is a complex phenomenon that goes beyond simple price reductions. For e-retailers, it represents an opportunity to strengthen customer loyalty and increase sales, provided they play the honesty card and offer real promotions. By taking a strategic approach and leveraging accurate data, brands can turn the myth of exceptional promotion into a profitable reality.