Meta unveils new AI tools for advertisers

Meta presents features specially designed for advertisers, based on artificial intelligence. After soliciting feedback from a diverse group, these tools were refined and improved. Although the first tests showed significant time savings, adjustments were necessary to fit the style of each brand.

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Details on Meta's AI advertising tools

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Meta offers advertisers three innovative tools:

• Background Generation: This tool allows advertisers to automatically generate several backgrounds to enhance their product images.
• Extension d'Image: It adjusts image dimensions to fit different ad formats, like Facebook News Feed or Instagram Reels.
• Text Variations: From the advertiser's original text, the AI ​​generates different versions of the advertising content. It highlights the characteristics of the product and suggests formulations to better reach target audiences.
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Encouraging preliminary feedback

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Earlier this year, Meta tested these new tools with several advertisers. In a survey, people estimated that AI features could save them five or more hours of creative work each week. Most agreed that these tools would boost campaign performance by allowing more ad variations to be developed quickly.

However, despite the excitement over these time savings, testers have reported that AI-generated results require customizations to match each brand's unique styles and voices. Meta acknowledges that more work needs to be done to tailor AI to the specific needs of each brand.

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To the future

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Meta plans to roll out its AI-powered advertising options at scale next year. These new features are part of Meta's desire to further exploit AI, especially in the face of growing competition from rivals like TikTok. With millions of advertisers on its platforms, Meta says it wants to collaborate closely to develop AI tools that are both responsible and valuable.

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