22/5/2024
May 22, 2024
Instagram is testing "Lately," a feature that extends the availability of Stories from 24 hours to 7 days. This option is currently being tested with a limited number of creators and aims to enhance content accessibility and creator convenience.
Instagram is experimenting with "Lately," a new feature that allows users to display their Stories for a week instead of just 24 hours.
Since their introduction in 2016, Stories have become a favorite among Instagram users for sharing moments of their lives. Initially, this ephemeral format was only available for 24 hours on the platform. However, Instagram is now exploring new ways to make these contents accessible for a longer period.
To this end, the platform is testing a new Story format called "Lately." This option adds, next to the Highlights, a Story that displays your latest Stories for a duration of 7 days. Essentially, this means that your 24-hour Stories can now be viewed for a week before being archived.
As shown in the screenshots from leaker Hammod Oh, this new Story format can be enabled or disabled. Additionally, you can remove one or more Stories from the selection if necessary.
This new feature would allow Instagram to capitalize more on Stories, giving creators more time to produce content and providing an alternative to the Highlights. It should be noted that the option is currently in the testing phase for a limited number of creators.
In recent weeks, Instagram has introduced several new features, including new stickers for Stories, an algorithm change favoring smaller creators, and carousels with up to 20 slides. This dynamic demonstrates that Meta's social network is continually seeking to innovate and retain its users, especially those who might be spending a bit too much time on TikTok, which is currently testing 60-minute videos...
