19/3/2024
March 15, 2024
Instagram is testing an expanded carousel feature, allowing up to 15 or potentially 20 contents per post, up from 10. This enhancement caters to the platform's ongoing evolution and competitive positioning against TikTok's carousel feature.
Instagram is testing a new feature that allows users to include up to 15 visuals, either photos or videos, in a single carousel post, a significant increase from the current limit of 10 slides. This update, first spotted by some users and later confirmed by Instagram, may even extend to 20 contents, although this has not been officially verified. No release date has been announced yet.
Carousels on Instagram, a beloved format due to their high engagement and interaction rates, have been consistently evolving. Recent updates have introduced music options for slides and a collaborative carousel format. Moreover, Instagram is exploring a carousel feature for Reels, aiming to expand narrative possibilities for both users and brands.
This strategic evolution seems to be a response to TikTok, which is enhancing its photo carousel capability, allowing up to 35 items. For brands, the expanded Instagram carousel offers more space to showcase products, share expertise, and provide context in their storytelling.
