4/1/2024
January 4, 2024
Google's new 2024 deadlines for Consent Mode, affecting privacy and advertising.
In 2024, significant changes are expected in the realm of data privacy. Regulations such as GDPR, DMA, DSA, and CNIL's updated cookie guidelines are becoming increasingly relevant.
Technology is evolving in parallel, especially with the end of third-party cookies in Chrome and other major browsers. Apple is enhancing its privacy policy with initiatives like ITP and ATT.
To comply with new privacy standards, it's essential to start the year by collecting user consent through Google's Consent Management Platforms (CMP) and adhering to EU regulations.
Consent Mode is a solution that allows advertisers to respect privacy while recovering lost conversions. It adjusts Google tags based on user consent, thereby preserving privacy and improving conversion accuracy.
Enhanced Conversions improve the measurement of conversions using secure encryption to protect client data. It allows for accurate comparison with Google's login data, offering a comprehensive view of advertising performance.
GA4 is indispensable for businesses aiming to comply with privacy regulations. It offers more precise measurement of user behavior and transforms data into actionable insights with advanced features like predictive analytics.
GA4 helps businesses comply with laws such as the CCPA, through automatic data deletion, IP address anonymization, and the ability to delete user data on demand.
Adopting Consent Mode and Enhanced Conversions, along with migrating to GA4, is essential for advertisers seeking to respect privacy while effectively measuring advertising performance. These tools not only offer regulatory compliance but also a more precise and privacy-conscious view in the digital era.