Google Merchant Center account suspended: the main reasons

Introduction:

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‍Using Google Merchant Center is crucial for businesses looking to promote and sell their products online. However, a suspension of the Merchant Center account can occur, leading to significant disruptions. This article explores the common reasons for account suspensions and provides tips to avoid these issues.

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1. Non-Compliance with Google Policies:

‍The most common reason for suspension is the non-compliance with Google's policies. This includes violating rules on prohibited products, deceptive advertising, or not meeting requirements for product pricing and availability.

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2. Data Quality Issues

:Inaccurate or incomplete data can lead to suspension. It is essential to provide accurate product information, including prices, availability, and descriptions.

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3. Website Problems:

‍A website that does not function properly, has a poor user experience, or is unsecure can be a reason for suspension. Ensure that your site is always accessible, fast, and secure.

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4. Billing and Payment Issues:

‍Billing problems, such as declined payments or outdated billing information, can also lead to suspension.

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5. Major Account Changes:

‍Sudden and significant changes in account information, like the address or business name, can alert Google and lead to preventive suspension.

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How to Avoid Suspension of Your Merchant Center Account:

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1. Read and Understand Google Policies:

‍Ensure that you thoroughly understand and follow all the rules and regulations set by Google.

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2. Maintain Data Quality:

‍Regularly check your product information to ensure that it is accurate and up-to-date.

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3. Monitor Your Website's Health:

‍Make sure your site is always accessible, fast, and secure.

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4. Manage Your Billing Information:

‍Keep your payment information up-to-date and monitor your account for any billing issues.

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5. Be Cautious with Account Changes:

‍Make changes thoughtfully and inform Google when necessary.

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6. Properly Add Business Information:

‍Ensure that your business details are correctly entered and kept up-to-date.

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7. Include Required Information on the Site:

‍Your site should clearly display the return policy, legal notices, terms and conditions, contact information, and accepted payment methods.

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8. Align Shipping Costs and Return Policy:

‍Information about shipping costs and the return policy on your Merchant Center should match those on your website.

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9. Verify the Business Address:

‍Ensure that your business address is real and unique, not associated with other suspended accounts.

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Dropshipping Alert:

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‍Google may closely scrutinize dropshipping sites. To avoid issues:

• Check Delivery Times: Avoid excessively long delivery times.
• Unique Product Images: Use unique images and verify them with Google tools.
• Monitor Promotions: Beware of unrealistic strikethrough prices.
• Customer Reviews and Products: Use only Google-certified review solutions (like Avis Vérifiés, Trusted Shop).

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By following these guidelines, you can significantly reduce the risk of your Merchant Center account being suspended, thus ensuring a stable and reliable online presence for your business.

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Read our Help Center article on "The main Google Merchant Center error messages".

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Conclusion

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‍Merchant Center account suspension can be a major hurdle, but it is often avoidable. By understanding common reasons for suspension and adopting best practices, you can keep your account in good standing and continue to promote and sell your products online.