E-merchants? Discover How to Integrate Conversion Tracking Based on Your CMS

ntegrating conversion tracking is essential for e-merchants looking to analyze the effectiveness of their advertising campaigns and optimize their online sales strategies. The integration method can vary significantly depending on the Content Management System (CMS) used for your e-commerce site. Here's a step-by-step guide for some of the most popular CMSs.

‍

For WordPress (WooCommerce) Users

1. Install a Conversion Tracking Plugin: WordPress offers a plethora of plugins that can facilitate conversion tracking, such as WooCommerce Google Analytics Integration.
2. Configure the Plugin: After installation, configure the plugin by entering your Google Analytics tracking ID and enabling conversion tracking.
3. Test the Tracking: Use Google Analytics' testing tool to ensure the conversion tracking is correctly set up.

‍

For Shopify Users

1. Access Google Analytics Settings: From your Shopify dashboard, go to "Online Store" > "Preferences".
2. Enter Google Analytics Tracking ID: Find your tracking ID in your Google Analytics account and enter it in the provided field.
3. Enable Conversion Tracking: Make sure to activate the "E-commerce tracking" option in your Google Analytics account.

‍

For Magento Users

1. Create a Google Analytics Property: Start by creating a property in Google Analytics for your website.
2. Integrate the Tracking Code: In Magento's admin panel, go to "System" > "Configuration" > "Google API" and enter your tracking ID.
3. Enable E-commerce Option: In Google Analytics, activate the e-commerce tracking option for your property.

‍

For PrestaShop Users

1. Install the Google Analytics Module: Download and install the Google Analytics module from the PrestaShop module marketplace.
2. Configure the Module: Enter your Google Analytics tracking ID in the module and configure the settings as needed.
3. Verify Conversion Tracking: Ensure that the tracking is working correctly by placing a test order.

‍

General Tips

• Regularly Check the Functioning of Conversion Tracking: Updates to your CMS or your plugins/modules can affect tracking.
• Use Testing Tools: Google Tag Assistant and Facebook Pixel Helper are excellent tools for verifying the correct placement of tracking tags.
• Consider Hiring a Specialist: If you're not comfortable with technology or encounter difficulties, consider engaging a conversion tracking specialist or solution like Feedcast.io.

‍