25/1/2024
January 25, 2024
BeReal announces the launch of RealBrands and RealPeople, allowing brands and celebrities to share authentic content with users. This new feature aims to enhance user engagement and marks a strategic shift for the platform, which has been exploring ways to monetize its 23 million active users.
In an innovative move, BeReal is set to launch RealBrands and RealPeople, transforming the way brands and public figures engage with their audience.
Starting February 6th, BeReal users will have the unique opportunity to interact with exclusive content from their favorite celebrities and brands, offering a glimpse into their lives beyond the spotlight. This initiative marks a pivotal moment for BeReal, known for its authentic, filter-free interactions.
Founded in 2020 by two French entrepreneurs, BeReal has quickly become a social media sensation. Its unique concept of sending random notifications to users, prompting them to share a snapshot using both the front and rear cameras of their smartphones, has cultivated a culture of authenticity.
This new development allows certified accounts of public figures and brands to share daily content distinct from their traditional channels, promising a more authentic engagement experience.
Users can now become RealFans, interacting with these exclusive pieces of content and mentioning certified accounts in their posts. The application, which has struggled to identify a sustainable business model, sees this as a potential step towards monetization.
With 23 million active users but no advertising or premium features, BeReal's embrace of brands and celebrities signals a strategic shift. The company asserts that showcasing the ordinary moments of public figures can demystify the often negative perceptions of social media platforms, contributing to a more positive online environment.
