Beginner's Guide to Microsoft Advertising Shopping Campaigns

Microsoft Advertising's Shopping campaigns are a powerful tool for merchants looking to promote their products directly in Bing's search results. These campaigns display product ads that include an image, title, price, and the name of your store. Here's a step-by-step guide for beginners to help you launch and optimize your Shopping campaigns.

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Step 1: Create Your Microsoft Merchant Center Account

Before launching a Shopping campaign, you need a Microsoft Merchant Center account. This is where you'll upload your product feed, essentially a list of your products and their attributes. Ensure your feed is up-to-date and complies with Microsoft's guidelines.

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Step 2: Set Up Your Product Feed

Your product feed must contain detailed information about each item you want to promote. This includes the product ID, title, description, price, image URL, product page URL, and more. Microsoft provides specific guidelines on how to structure your feed for optimal performance.

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Step 3: Create Your Shopping Campaign

Once your feed is approved, you can create your Shopping campaign in Microsoft Advertising. Select "Shopping Campaigns" when creating a new campaign, and follow the instructions to set your budget, target your audience, and choose your products.

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Step 4: Optimize Your Ads and Targeting

Optimization is key to the success of any advertising campaign. Use the performance data provided by Microsoft Advertising to adjust your bids, improve your product listings, and refine your geographic and demographic targeting. Test different product titles and images to see what resonates best with your audience.

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Step 5: Monitor and Adjust Your Performance

Closely monitor your campaign's key performance indicators (KPIs), such as click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). Adjust your bids and strategy based on results to maximize your return on investment.

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Conclusion

Microsoft Advertising's Shopping campaigns can be a great way to increase your products' visibility and boost sales. By following these steps and engaging in continuous optimization, you can make the most of your Shopping campaigns.

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Find out how to integrate Microsoft Advertising with our complete guide on the Feedcast Help Center.

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