YouTube Unveils Powerful AI Tools for Enhanced Ad Campaigns

Google Ads recently launched a new feature to help advertisers optimize their advertising campaigns on YouTube. Called “Creative Guidance”, this innovative tool is now available via Recommendations and has been integrated into Video Analytics within Google Ads. The principle of Creative Guidance is to take advantage of artificial intelligence to evaluate the content of your advertising videos and offer practical advice to improve them. For example, if critical information is missing from your video ad, Creative Guidance will let you know, ensuring your campaigns are as effective as possible.

Why does this matter?

‍

Creative Guidance provides quick feedback and actionable steps to improve video ad performance, ensuring ideal setup and rapid optimization to maximize your video ad performance.

‍

Creative characteristics.

‍

The Creative Guidance tool can detect if your video ad has the following key creative characteristics:

‍

Brand Logo: Displays a prominent brand logo in the first 5 seconds.
Video length: Follow the recommended length based on your marketing objective.
Voice-over: Uses a high-quality, human-like voice-over.
Aspect Ratio: The ad group includes all three video orientations, at least one 16:9 horizontal, one 9:16 vertical, and one 1:1 square.

‍

Depending on what's missing in your video ads, you'll receive suggestions for high-impact improvements, as well as links to practical tools that can increase your campaign's performance.

‍

Google has confirmed that it plans to introduce more features in the near future.

‍

How it works ?

‍

To access Creative Guidance in Google Ads, follow these instructions:

‍

In your Google Ads account, click the Campaigns icon.
Click the “Assets” drop-down in the section menu.
Click “Videos”.
Click the "Analysis" tab next to "Videos."
Select your video ad from the drop-down menu.
In the "Ideas to Try" section below the retention curves, you'll find the creative features you're missing, with recommendations on how to take action.

The steps mentioned above are part of the new Google Ads user experience, which is expected to launch for all advertisers in 2024.

‍

In conclusion, Google Ads Creative Guidance is a promising tool that leverages artificial intelligence to improve the quality of video ads on YouTube. It offers advertisers practical suggestions for optimizing their advertising campaigns, thereby increasing the effectiveness of their ads and ensuring a better experience for platform users. This advancement marks a significant milestone in the online advertising industry, providing new opportunities for advertisers to reach their audiences in a more targeted and effective way.

‍