30/1/2024
January 29, 2024
TikTok's new strategy focuses on photo sharing, aiming to enhance SEO and attract new users and advertisers. This shift complements their previous video-centric approach.
In the ever-evolving world of social media and influencer marketing, adaptability is key. TikTok, a platform predominantly known for its short video content, is now steering towards a new strategy – encouraging users to share photos. This shift is a significant deviation from its earlier push for longer videos, evident from its creator fund monetizing content over a minute long.
Many American users have reported receiving in-app notifications suggesting they create photo content. TikTok’s feed now includes messages highlighting the advantages of this format, claiming that photo posts can gather "1.9 times more likes and 2.9 times more comments than videos on average." Furthermore, these notifications offer guidance on the categories where photo content could be most effective.
This strategic pivot might surprise many, but it aligns with TikTok's focus on Search Engine Optimization (SEO) in 2024, as mentioned in our Trend Report. The platform is now encouraging creators to produce content based on user search trends, aiming to boost the visibility of their content on specific topics. With photos, the goal remains similar: to feature quality content across various verticals, challenging Google's dominance.
Moreover, this move to promote photo sharing could attract new users and advertisers to TikTok. Users who are less inclined towards video content might find more value in the platform, and advertisers could design photo-centric campaigns, leveraging the produced content in their communications. So, in 2024, don't be surprised to see a shift from video to photo content on TikTok.
