4/12/2023
December 4, 2023
Google Merchant Center and Google Ads are two invaluable services in Google's suite of marketing tools. When these two platforms are properly linked, merchants can showcase their products dynamically across the Google network, including in Shopping ads. Here's how you can easily link your Google Merchant Center account to Google Ads.
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Before you begin, make sure you have the following prerequisites:
Open Google Merchant Center and log in to your account.
Once logged in, look for the gear icon or “Settings” in the upper right corner. Click on it, then select "Links."
In the "Links" section you will see different options. Click on “Google Ads”.
You will now see a field where you can enter your Google Ads customer ID. If you don't know your Google Ads customer ID, you can find it at the top right of your Google Ads account. Once you have entered your ID, click "LINK".
After initiating the link from Google Merchant Center, log in to your Google Ads account. Under the “Tools & Settings” tab, you should see a notification asking you to confirm the link. Accept the invitation to finalize the linking process.
With both accounts linked, you can now link your Google Ads campaigns to your product feed in Google Merchant Center. This allows you to create Shopping ads and use other advanced features.
After linking accounts and launching your campaigns, it's crucial to regularly check the status of your products in Google Merchant Center. Make sure there are no errors that prevent your products from being advertised. Many rules must be respected to ensure the good quality of your product flow.
Linking Google Merchant Center to Google Ads is a crucial step to maximizing the visibility of your products on Google. This integration gives you a multitude of opportunities to get your products in front of a relevant audience, leading to better visibility and, potentially, increased sales. Take the time to monitor and optimize your campaigns to get the most out of these powerful tools.
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