29/1/2024
January 29, 2024
Google Business Profile updates its review section to include reviews from multiple platforms, aligning with the EU's Digital Markets Act. Businesses should diversify their review management strategies and consider creating a dedicated review section on their websites.
Google Business Profile (GBP) is undergoing a significant transformation in how customer reviews are displayed. Previously, GBP's review section only showcased Google's own customer reviews. However, a recent update has expanded this feature to include reviews from various other platforms, such as TripAdvisor, Uber Eats, and TrustPilot.
This change aligns with the Digital Markets Act (DMA), introduced by the European Union to combat tech monopolies and promote fair competition.
Daniel Roch, founder of Seomix agency, first noticed these changes. Users now, when clicking on the reviews section of a GBP, are redirected to a new search showing reviews from multiple sources. This integration challenges the previous practice, which some considered anti-competitive due to Google's dominance in the search engine market.
Businesses should note that their Google rating remains based solely on Google-posted reviews. However, the visibility and importance of reviews on other platforms have increased. To adapt, businesses are encouraged to diversify their review management strategies. Additionally, creating a dedicated review section on their own websites could be a strategic move, potentially improving their search result positioning.
