4/12/2023
December 4, 2023
With the growing importance of online commerce, consumer confidence is often based on reviews left by other customers. Google, the most widely used search engine in the world, has also recognized the value of these reviews and incorporates them into its results pages. But how do you get these product reviews to show up on Google? This article details the essential criteria to take into account for your reviews to appear on the platform.
It is imperative that the review system you use is recognized and approved by Google. This guarantees the veracity and legitimacy of the opinions collected. To learn more about the most effective e-commerce solutions, see our article on the 5 best e-commerce solutions for customer reviews verified by Google.
Google does not consider products with only one or two reviews. However, for seller ratings to show up in Search Network campaigns, several criteria must be met:
Also note that seller ratings may not display if the underlying reviews are irrelevant to the subject of the ad.
In order for Google to read and index reviews, it is essential that these reviews are technically embedded on your site via schema.org tags. These tags structure the information in such a way that it is easily accessible and understandable for search engines. Find out how integrate and maximize the effectiveness of reviews verified by Google in our dedicated guide.
As with any interaction with Google, it is essential to follow the guidelines and policies of the platform. This includes authenticity of reviews, non-purchase of reviews, and freedom from deceptive practices. Violations may result in removal of your reviews or other penalties.
Although Google cannot assess the "quality" of a review like a human being, it can identify duplicate content, very short or non-value added reviews. It is therefore essential to ensure that the opinions left by your customers are truly informative and relevant.
Getting product reviews to appear on Google isn't a simple task, but it's crucial for trust and conversion. By following these criteria and ensuring the quality and authenticity of your reviews, you will not only strengthen your online presence, but also your reputation with consumers.