31/1/2024
January 31, 2024
Apple is complying with the EU's DMA, leading to major changes in iOS, the App Store, and Safari. These include support for alternative app markets, new payment processing options, the ability to set a default browser other than Safari, and updated commercial terms for developers. These changes will be effective by March 2024.
Despite its initial reluctance, Apple has announced its compliance with the European Union's Digital Markets Act (DMA), leading to significant changes across its services, including iOS, the App Store, and the Safari web browser. The DMA aims to prevent anti-competitive practices among major digital players in Europe, designated as "gatekeepers." Following in the steps of Google and Meta, Apple is set to align with these regulations by March 2024.
Apple has introduced several modifications to iOS to adhere to the DMA:
These changes aim to provide more flexibility and choice for developers and users, while also ensuring privacy and security measures to reduce the risk of data breaches and malware proliferation in alternative app stores.
Apple is set to introduce the option for users to set a default browser other than Safari on iOS. With the upcoming Safari 17.4 update, a new choice screen will appear upon the browser's first launch, allowing users in the EU to select their preferred default browser from a list of options. This change, a result of DMA requirements, reflects Apple's commitment to user choice, albeit with some reservations expressed by the company.
The App Store will undergo changes including:
These updates imply that developers can direct customers to external online stores and offer alternative payment methods, moving away from the exclusive in-App Store payment system. Apple will implement informative and security measures, such as labels indicating alternative payment processing, product information notes within apps, and extended review and control measures.
Developers targeting the EU market must accept Apple's new commercial terms, which include changes in commission, payment processing fees, and core technology fees for iOS apps. Apple has introduced a fee calculation tool and a developer support page to help navigate these changes, set to take effect in March 2024.