12/12/2023
December 12, 2023
In a pioneering move, Amazon will start selling new cars online in 2024, partnering with Hyundai to revolutionize car buying and blend online convenience with automotive retail.
South Korean automaker Hyundai will be the first brand available on Amazon's site in the United States. This initiative marks a significant milestone in the evolution of online commerce.
Customers will have the option to pick up their vehicle at a local dealership or have it delivered directly to their home, offering a convenient and personalized shopping experience.
Until now, Amazon allowed browsing car offers, but the completion of the purchase had to be done through a dealership. Now, the entire car buying process can be completed online.
Customers will be able to choose Hyundai car models and features directly on Amazon, with financing options available to facilitate the purchase.
The partnership also includes the integration of Amazon's virtual assistant Alexa into Hyundai models starting in 2025, enhancing the innovative aspect of this collaboration.
This new sales model reflects a growing trend towards direct sales to consumers, initially pioneered by companies like Tesla.
The announcement had a significant impact on online car sales companies, with a notable decrease in the stock values of retailers such as CarMax and Carvana.
Amazon's foray into online new car sales with Hyundai as its first partner signifies a transformative shift in the automotive retail landscape. By leveraging its vast e-commerce platform, Amazon is not only diversifying its offerings but also reshaping how consumers approach car buying. This move could potentially set a new standard for convenience and personalization in the automotive industry, challenging traditional dealership models and spurring further innovations. As we move towards a more digital-centric consumer experience, Amazon's entry into this space may well herald a new era for automotive sales, blending technology, convenience, and customer-centric strategies to redefine the car buying journey.
